Vendor Marketplace
Become Part of the Experience
From delicious food and handcrafted goods to specialty products and unique services, the Vendor Marketplace helps bring Boots on the Ground to life.
We're Looking For
- ✔ Food vendors
- ✔ Boutique vendors
- ✔ Craft vendors
- ✔ Beauty and wellness businesses
- ✔ Service-based businesses
- ✔ Specialty merchandise vendors
- ✔ First approved, first served
- ❌ Alcohol vendors are not permitted
Food vendors — $225
Non-food vendors — $165
I Have Questions
Non-food vendors — $165
VENDOR MARKETPLACE
Become Part of
the Experience
From handcrafted goods and specialty products to delicious food and unique services, the Vendor Marketplace is an important part of the Boots on the Ground experience. We're looking for businesses that help create an unforgettable festival atmosphere while connecting with hundreds of festival guests throughout the day.
Apply for a Vendor SpaceHundreds of Festival Guests
Introduce your business to hundreds of festival guests throughout the day while showcasing your products and services in one of the event's most anticipated attractions.
Curated Marketplace
Our marketplace is thoughtfully curated to create a balanced shopping experience while giving every approved vendor the opportunity to stand out.
Build Lasting Connections
Grow your brand, meet new customers, and become part of a thriving Southern Soul community that continues long after the festival ends.
Music
Dance
Food
Shopping
Community
WE'LL SEE YOU IN CALLAHAN
Boots on the Ground Southern Soul Fall Fest
November 14, 2026
Northeast Florida Fairgrounds
543378 US-1
Callahan, FL 32011
WHERE SOUTHERN SOUL, COMMUNITY, AND COUNTRY MEET.