BOOTS ON THE GROUND

Vendor Registration

You've Been Accepted!

Congratulations! Your business has been selected to participate in Boots on the Ground – Southern Soul Fall Fest. Please complete the registration below to secure your vendor space.

1. Vendor Information

Please confirm the information associated with your approved vendor application. Enter the information exactly as you want it reflected in your event records.

Vendor Type *

2. Required Documentation

Please upload current business documentation applicable to your operation. Vendors are responsible for ensuring that all licenses, permits, certifications, registrations, insurance and other requirements applicable to their business are current and valid.

You may upload up to three (3) business documents. Document #1 is required. Documents #2 and #3 are optional.

PDF, PNG, JPG or JPEG accepted.
Optional — upload another applicable business document.
Optional — upload another applicable business document.

Important: Boots on the Ground will collect and review the basic documentation requested for our event records. Vendors remain responsible for knowing, obtaining and maintaining every license, permit, certification, insurance policy, registration or approval required for their specific business or activity.

Additional documentation may be requested at any time. Submission of documents to Boots on the Ground does not replace or eliminate the vendor's responsibility to comply with applicable laws, regulations or agency requirements.

3. Food Vendor Documentation

Food vendors are responsible for maintaining all food-service licenses, permits, certifications, sanitation requirements and other approvals applicable to their specific operation.

Upload your current food-service license, permit or other applicable documentation.
Upload the menu or list of food and beverages you intend to sell.

Food vendors are responsible for providing any required handwashing supplies, potable water, wastewater containment, sanitation equipment and other food-service necessities applicable to their operation.

4. Your Boots on the Ground Flyer

EVERY VENDOR WILL RECEIVE A BOOTS ON THE GROUND BRANDED FLYER featuring their business logo and/or photo.

We promote your business. You promote Boots on the Ground.

Please promote your business participation and Boots on the Ground using your branded vendor flyer. We will push your business, and we ask that you push the event.

We are partners for this event. The more we promote each other, the better it is for everyone.

Preferred formats: PNG or PDF. Please submit the highest-quality logo file available.
Optional — upload a clear, high-resolution photo of your products, service, team, food or business. This may be used on your Boots on the Ground promotional flyer.

5. Vendor Staff

Each vendor space includes up to two (2) vendor staff members. If you are working your vendor space alone, you may leave Staff Member #2 blank.

Additional Vendor Staff

Need additional staff? You may add up to two (2) additional vendor staff members at $25 per person.

Maximum vendor staff per space: four (4) total.

Professional Appearance

Vendor staff are an extension of your business while representing your company at Boots on the Ground.

All vendor staff are expected to maintain a clean, professional and coordinated appearance throughout the event.

Visual professionalism matters.

Business-branded shirts, polos, coordinated apparel or other professional attire appropriate for your business are strongly encouraged. Please ensure that your team presents a polished, business-appropriate appearance throughout the event.

Staff uniforms or coordinated vendor shirts are highly encouraged for a consistent and professional presentation.

Although we want all vendors to be professional— HAVE FUN!! Network and REPRESENT!

Vendor staff credentials are for approved vendor staff only. They are not general admission, VIP or other event tickets.

6. Vendor Requirements & Responsibilities

Event-Day Arrival & Check-In

All vendors must arrive and check in NO LATER THAN 10:30 AM on Saturday, November 14, 2026.

Please plan accordingly. 10:30 AM is the arrival deadline, not a recommended arrival time.

Vendor staff will check in against the approved vendor list and receive the appropriate vendor identification at check-in.

Electricity & Water

Vendors are responsible for providing their own electricity and water necessary for their operation.

Vendor Staff Appearance

Vendor staff are expected to maintain a clean, professional and coordinated appearance throughout the event.

Clothing should be clean, business-appropriate and suitable for representing your company at a professional public event. Branded shirts, polos, coordinated staff apparel or uniforms are strongly encouraged.

RAIN OR SHINE — NO REFUNDS

Boots on the Ground – Southern Soul Fall Fest is a rain-or-shine event.

Vendor fees are NON-REFUNDABLE once payment has been submitted.

Please ensure that all licenses, permits, certifications, insurance and other paperwork required for your business are in order and current BEFORE COMPLETING PAYMENT.

Vendors are responsible for being legally and properly prepared to operate at the event.

Vendor Compliance

Boots on the Ground will review the basic documentation requested through this registration process. Vendors remain responsible for all additional requirements applicable to their individual business, products, services or activities.

Documentation may be requested or reviewed at any time. Failure to maintain required documentation may affect a vendor's ability to operate at the event.

7. Boots Preferred Vendor

Haus of Brandz Design Agency is the Preferred Print & Branding Vendor for Boots on the Ground.

Need to get your business event-ready? Haus of Brandz offers custom design, printing and embroidery services for participating vendors.

PRINT • BRAND • WEAR

Custom banners • Retractable banners • Backdrops • Business cards • Flyers • Signage • T-shirts • Hoodies • Staff shirts • Embroidery • Branded apparel • Custom vendor graphics

These services are completely optional and are not required to participate as a Boots on the Ground vendor.

8. Questions or Comments

Have a question about your vendor participation, setup, documentation or the event?

9. Vendor Fee & Payment

Your vendor registration is not complete until the applicable vendor fee has been paid.

Non-Food Vendor — $165

Vendor space fee for approved non-food vendors.

PAY NON-FOOD VENDOR FEE — $165

Food Vendor — $225

Vendor space fee for approved food vendors.

PAY FOOD VENDOR FEE — $225

Additional Vendor Staff

Additional staff credentials are $25 per person for up to two additional staff members.

Maximum staff per vendor space: 4 total (2 included + 2 additional).

If you selected additional staff above, be sure to include the appropriate additional staff payment.

PAY ADDITIONAL STAFF FEE — $25 EACH

BEFORE YOU PAY

Please make sure your business paperwork is in order, your required documentation is current, and you understand that this is a RAIN-OR-SHINE EVENT.

ALL VENDOR FEES ARE NON-REFUNDABLE.

10. Final Registration Confirmation

Please review all information before submitting this registration. Your submitted information and documentation will be retained for Boots on the Ground event records.

This registration portal is intended for vendors who have received an official acceptance invitation from Boots on the Ground.

Submission of this form or payment does not eliminate the vendor's responsibility to maintain all applicable licenses, permits, certifications, insurance, registrations or other requirements.

BOOTS ON THE GROUND • SOUTHERN SOUL FALL FEST
November 14, 2026 • Callahan, Florida

We promote your business. You promote Boots on the Ground. We're partners for this event. 🤠

WE'LL SEE YOU IN CALLAHAN

Boots on the Ground Southern Soul Fall Fest
November 14, 2026
Northeast Florida Fairgrounds
543378 US-1
Callahan, FL 32011

Contact Us
WHERE SOUTHERN SOUL, COMMUNITY, AND COUNTRY MEET.